Google is kicking off the year with a new algorithm update – the March 2025 Core Update. The rollout began on March 13 and will continue for up to two weeks. As usual, the goal is clear: to improve search result quality and deliver more relevant, helpful, and satisfying content – from a broader range of sources.
But what exactly is a core update – and how does it affect your website? Let’s break down what you need to know.
What is a core update?
Unlike smaller algorithm tweaks that usually target specific areas, a core update involves broad and fundamental changes to how Google’s search algorithm works. That means it's not just individual pages that are affected – it's entire websites.
The goal? To ensure that the content shown in search results is high quality, relevant, and meets user expectations. In other words: Google wants to surface the best content – and right now, the playing field is being reshaped.
What do we know about the March 2025 core update?
Google hasn’t shared specifics about what has changed, but most signs point to a continued focus on:
- Prioritizing highly relevant, high-quality content
- Strengthening the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
- Highlighting user experience and engagement signals
- Removing spam and low-quality content
As with past updates, some sites will rise in rankings, while others may see their visibility drop. The key factor? Content quality – and how well you meet users’ needs.
How does it affect your website?
If you already have a structured content strategy, focus on your audience’s real needs, and provide a strong user experience – you’re in a good place.
If you notice changes in your rankings, it’s wise to act proactively. Here are a few steps that can make a difference:
- Evaluate content quality
Is what you're publishing original, insightful, and relevant? Update older content and enrich it with new perspectives, data, and credible sources. - Showcase your expertise
Make it clear who is behind the content. Author bios, authoritative references, and a strong online presence all help boost both trust and visibility. - Improve user experience
A fast, mobile-optimized, easy-to-navigate website isn’t just nice to use – it also signals quality to Google. - Monitor your data
Track performance using tools like Google Search Console and Google Analytics. Observe what’s changed, where traffic is going – and how users behave. - Stay up to date
Google’s guidelines and priorities evolve constantly. Stay informed through their official updates and trusted industry media.
What if your traffic drops?
Losing rankings can feel frustrating, but it doesn’t mean all is lost. Think of it as a chance to reset:
- Analyze what changed – which pages, keywords, or content were affected?
- Compare with competitors – what are they doing that you aren’t (yet)?
- Conduct an SEO audit – both technically and from a content perspective.
- Bring in outside help if needed – a fresh perspective can offer valuable insights.
In summary
The March 2025 Core Update is another step toward a search landscape that prioritizes quality over quantity. If you already focus on your users and invest in long-term SEO, there’s a great opportunity to improve your visibility.
If you’ve noticed a dip – don’t panic. Review your data and strengthen what needs improvement.
Want help analyzing how this update affects your site – or planning how to future-proof your content? Get in touch, and let’s tackle it together.
