Strategic SEO yields +679% ROI and +60% increase in organic traffic

Nordisk Clean Solutions is a leading provider of commercial cleaning solutions, specializing in dishwashers and equipment for large-scale kitchens and industrial environments. Operating in several international markets, with a strong focus on the UK, the company is dedicated to delivering high-quality products and efficient service to its customers.

In the spring of 2021, Mild and Nordisk Clean Solutions initiated a collaboration to enhance their digital presence. The project initially focused on SEO and later expanded to include SEM, aiming to drive meaningful traffic to the website and increase revenue.

At the start of the project, Nordisk Clean Solutions faced several challenges. While they had made minor SEO efforts previously, they lacked the internal resources to take the next step and develop a comprehensive strategy. The biggest challenge was creating a well-designed and sustainable SEO strategy capable of competing in a market dominated by a few highly competitive keywords.

The primary goal was to increase Nordisk Clean Solutions’ revenue by attracting more relevant organic visitors from search engines, primarily Google.

To address these challenges, we developed a marketing strategy that focused on three core areas:

We conducted a comprehensive analysis of the website’s technical performance and implemented measures to ensure it met Google’s standards for performance and user-friendliness. This step was crucial for improving the site’s SEO results.

Key technical improvements included:

Based on an in-depth keyword analysis, we created new content and improved existing articles on the website to meet customer needs at various stages of the purchase journey. Additionally, we optimized several category and product pages to attract more purchase-ready organic visitors.

In parallel with on-page efforts, we implemented various off-page SEO tactics to increase the site’s authority and deliver positive results, particularly for highly competitive keywords.

Thanks to a close collaboration fueled by commitment and enthusiasm from all parties, the project delivered outstanding results.

Mild’s strategic efforts have significantly improved Nordisk Clean Solutions’ digital presence. In the first half of 2024, organic traffic increased by 60% compared to the same period the previous year, despite intense competition in the industry.

The investment in SEO has also delivered an impressive ROI of 679%, meaning the company now expects to earn nearly 7 SEK for every 1 SEK invested. The collaboration has also expanded to include SEM (Google Ads), further strengthening their market position.

We continue to work on content production and website enhancements, with a clear UX focus to ensure visitors enjoy a seamless and satisfying experience.