The client and the mission
Packoplock is a leading supplier of packaging and shipping materials with a strong position in the industry. When our collaboration began, the goal was to continue growing Packoplock’s visibility – both organically and through advertising.
Our role? To act as a strategic sounding board, contribute with a helicopter perspective, and work closely with the Packoplock team to identify new opportunities, highlight areas for improvement, and support their ongoing efforts to strengthen and maintain digital visibility.
The challenges at project start
- Strong competition from key industry players
- Technical SEO aspects in need of development
- Need to clarify content structure and prioritize key areas
- Desire for more cost-effective advertising
Client
Packoplock
Industry
Packaging and packing materials
Services
Advertising, Digital strategy, SEM, SEO
The solution – a close and parallel collaboration
SEO – analysis, clarity and guidance
Packoplock has long been working actively with SEO in-house. Through our collaboration, we’ve supported their efforts by analyzing technical structure, identifying areas for improvement, and suggesting actions – all with the goal of sharpening content and defending (or improving) key search positions.
Google Ads – greater efficiency through analysis
With regular dialogue and strategic insight, we’ve helped Packoplock evolve their advertising through scripts, more frequent reviews, and deeper data analysis. The goal is simple: maximize results from every invested krona – and continuously adapt based on what the data tells us.
Digital strategy – in step with the market
The collaboration is built on transparency, responsiveness and clear communication. We act as a strategic partner in the day-to-day work, offering input based on current needs and market shifts. Together, we align and update the direction of the project to make sure the strategy keeps up.
The result
The collaboration has grown organically, shaped by close dialogue, shared insights and a mutual drive. Today, Packoplock has:
- A clearer structure and stronger organic search visibility
- A more data-driven and cost-efficient advertising setup
- A partnership that enables faster insights and more proactive action
And we’re far from done. Instead, we’ll keep unpacking and unlocking new opportunities – through close collaboration and open conversation.
That’s how we create the best results at Mild – together with our clients.
“What matters most to us is personal chemistry – but also being challenged in our thinking, ideas, and knowledge. And we truly feel that the specialists we work with do that exceptionally well. We need experts who are skilled in their field, but who can also see the bigger picture and think broadly.”
