Effective SEO and SEM for future workplace solutions

WFI strives to help others work smarter through its innovative workplace solutions. The company offers a wide range of products designed to improve workplace efficiency and flow. With a focus on industrial packing workstations, WFI helps its customers pack more parcels, handle larger volumes, and optimize their processes. WFI’s headquarters are in Gnosjö, where the innovative development of their products takes place.

WFI’s broad product range is available worldwide through numerous resellers. They work closely with their customers to seamlessly guide them to the right reseller that suits their needs and location. In addition to the standard product range, WFI also customizes solutions to meet specific customer needs, creating a workplace fully tailored to their business. The dedicated designers collaborate with clients to create a unique and efficient work environment that helps them achieve their goals and increase productivity.

The collaboration between WFI and Mild began in the fall of 2019 and focuses on optimizing SEO and SEM for the Swedish and German markets.

The main expectations of the client were to increase visibility on Google in both organic and paid channels. WFI also wanted us to place a strong emphasis on developing a strategy and increasing visibility in the German market.

The workplace solutions industry is highly competitive, with many players vying for visibility on a handful of keywords. To stand out in this tight competitive landscape, a sharp strategy is required that effectively integrates SEO optimization and SEM advertising.

A key component of this strategy is a thorough competitor analysis, mapping out competitors' keywords, content strategies, and advertising methods. By analyzing competitors' digital footprints, we were able to identify opportunities to improve the strategy, find gaps in the market, and create tailored actions to outperform competitors in both organic search results and paid campaigns.

Following a comprehensive effort by Mild’s SEM specialists, we identified strong and relevant keywords that formed the foundation for WFI’s SEM advertising and a comprehensive SEO strategy.

Mild has also been responsible for leading the implementation of Cookiebot and TawkTo. TawkTo is a chat application that allows website visitors to easily ask questions and build long-lasting relationships through its chat function.

Thanks to strong collaboration with WFI, where effective work meetings have been a clear key factor, the partnership has grown over time. With increased trust from the client, we have gained access to more resources and responsibilities, including in-depth analysis and budget planning. This has deepened our understanding of WFI’s needs and enabled us to provide even more tailored services.

Today, Mild successfully optimizes both SEO and SEM for both the Swedish and German markets.