About the company and project
Transtema is one of Sweden’s leading companies in the installation, service, operation, and maintenance of communication infrastructure across the Nordic region.
With an impressive breadth of expertise, Transtema assists its clients with all types of networks, including mobile, fiber, charging infrastructure, and electricity. Whether it’s planning, design, installation, service, operation, or maintenance, they offer unique solutions tailored to each customer. Additionally, Transtema provides top-quality network equipment, data storage solutions, and innovative IoT solutions to optimize client operations.
With two dedicated Network Operations Centers (NOC) and approximately 700 technicians, Transtema monitors and ensures the operation of various types of communication networks around the clock, giving customers confidence and security at every stage of the process.
Transtema needed inspiring videos to attract new talent. With our help, engaging films were created that highlighted Transtema's work culture, core values and the day-to-day lives of their employees. These videos strengthen their employer brand and help them attract the next generation of talent.
Client
Transtema
Industry
Communication network
Services
Content, Video production
The challenge
The main challenge of the project was achieving the right tone in the videos. Conveying a fitting sense of the company’s identity is crucial when producing this type of brand-building content. It’s often essential that employees feel comfortable representing Transtema and acting as the company’s face to the public.
Another critical aspect was ensuring that the videos were effective across multiple channels, such as the website, social media, and advertising. To maximize reach and impact, the videos needed to be adapted for different platforms and formats. They had to be both concise and powerful for quick social media feeds, while also suitable for longer presentations where there is more time to delve deeper.
The primary goal of the videos is to present Transtema as an appealing employer. By following various employees at the company, viewers gain an authentic glimpse into their roles and how they contribute to Transtema’s success.
The result
Through this project, we aimed to create videos that not only inform but also engage and inspire. We look forward to seeing how Transtema continues to use these videos to attract new talent and strengthen their employer brand. Transtema now has the tools to reach potential candidates and find tomorrow’s employees.
“We reached out to several agencies to discuss our ideas on showcasing our employees’ everyday work life and Transtema’s core values. We wanted the videos to capture the warmth and genuine feeling that defines our corporate culture. The energy and innovative thinking that Mild conveyed in their presentation made it easy for us to choose them as our agency. We are extremely pleased with the result, which has achieved a significant impact across our channels.”
