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Here you can read about what is happening at Mild, as well as insights and trends from the industry that we are happy to delve into.

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Reason, emotion and AI – building stronger customer relationships

Leveraging AI is not just about efficiency; it’s about creating content and experiences that feel relevant, genuine, and personal.
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Conversion Jam 2024

Did you miss this year’s Conversion Jam? Don’t worry—Mild’s CRO specialists, Herman and Ludvig, took on the role of conference reporters on a chilly autumn morning to explore the latest in the world of CRO and UX.
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Advertising that hits the mark – master Programmatic

Programmatic advertising helps you reach the right people, at the right time, with the right message. Read on to discover how you can make your advertising smarter and more impactful.
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A guide to GEO – how to secure your place in AI searches

Generative Engine Optimization (GEO) is a new opportunity for businesses to directly reach audiences through AI-generated responses. But what exactly is GEO, and how does it differ from traditional SEO? Let’s break it down!

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Creating conversion-driven design with UX principles

Explore how Jakob's, Hick's, Miller's, and Fitts' laws can optimize user experience by simplifying design and streamlining decision-making processes for users.

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Latest trend report from TikTok

Explore the latest trend report from TikTok. Learn more about how innovative courage and curiosity are shaping the latest trends in content creation.
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This is how attribution settings work on Meta LinkedIn and Google Ads

In today's digital marketing, it is important to understand how different platforms measure the value of conversions and interactions. This value is called attribution.

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Swedes and the Internet 2024

Internetstiftelsen recently released its annual report, “Swedes and the Internet 2024.” We’ve gathered some key insights and trends that every marketing department should be aware of.
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How we use HubSpot to drive our daily operations

When we talk about HubSpot, we're not just talking about a tool that we offer our clients – it's also a tool that we ourselves use on a daily basis. In the article, we tell you how we use HubSpot to optimize our business processes.

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Meta launches new AI-powered advertising tools ahead of the holidays

Meta has rolled out a series of new ad features ahead of the upcoming holiday season, aimed at helping businesses boost sales through more personalized and relevant ads.
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Maximize conversions with an effective marketing funnel

Every marketer should understand what a marketing funnel is and how it can help you generate more customers for your business. In this article, we delve deeper into the different stages.
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How dynamic search ads and Performance Max work

DSA and Performance Max are both powerful tools within Google Ads, with DSA creating ads based on website content and Performance Max optimizing cross-platform advertising using machine learning.
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Take your business to the next level with AI-driven CRM-optimization

Dive into our article on how companies can optimize their operations by using AI combined with CRM systems for improved efficiency and customer loyalty.
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Latest news in HubSpot during August

In August 2024, HubSpot released a series of updates that further strengthen their platform. We have compiled the most important ones for you.
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How to get started with NPS

Discover how to get started with Net Promoter Score (NPS) to measure and improve customer loyalty. Step-by-step guide to implementing a successful NPS strategy.
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Explaining HubSpot’s updated pricing model

This spring, HubSpot has begun a significant change to its pricing model. As HubSpot Gold Partners, we are excited about the new opportunities this price change brings to our clients and what we at Mild can offer.
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How to succeed with short-form video

Explore our top tips on how to succeed with short-form video and learn best practices for creating engaging content.
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WCAG and the European accessibility act – this is what you need to know

The European accessibility act will soon also apply to the private sector, and we have gathered what you need to know.
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Maximizing performance and security with regular WordPress updates

Keeping WordPress, WooCommerce, and plugins continuously updated is essential to secure and optimize your website. This article delves into why updates are critical to maintaining high security on your website.
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Cybersecurity in Sweden’s digital landscape – time to review your solutions

The recent surge in cyber threats has likely not escaped anyone's notice. In a world where our digital solutions are becoming increasingly integrated into our daily lives, the importance of cybersecurity has also grown exponentially.
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Four Social Media Trends in 2024 – What Is Expected from You and Your Brand

In 2024, users expect you to appear in their feed at the right time, even before they knew they needed you. At the same time, more and more people are using social media as search engines.
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How to Use ChatGPT in Your SEO Work

How do you simplify and streamline SEO work in the marketing department, you might wonder? One way is to utilize AI. We have listed our best tips on prompts and approaches that you can get started with right away.
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Demand Gen – Google’s new campaign update

Google's new campaign type Demand Gen is currently being implemented by many. This variant replaces the previous Discovery campaigns.