Meta has rolled out a series of new ad features for the upcoming holiday season aimed at helping businesses boost sales through more personalized and relevant ads. The new features include updates to AI-driven Advantage+ shopping campaigns, providing businesses with access to more creative formats and enhanced targeting capabilities.
What do the updates involve?
One of the major highlights is the introduction of new ad formats designed to showcase promotions and offers. These formats include ads that highlight specific discounts, “buy now” offers, and personalized campaigns. By allowing businesses to include discount codes directly in the ads—especially in formats like Facebook and Instagram Reels—the goal is to improve conversion rates. This means consumers no longer need to search for or copy discount codes from separate emails or websites, creating a smoother shopping experience.
Another feature is “reminder ads,” where businesses can use ads to remind users of upcoming sales, events, or special promotions. With frequent reminders, customers have more chances to purchase products directly through the apps, which can drive sales, particularly during busy shopping periods like Black Friday and the holiday season.
More landing pages and geographic customization
In addition to these creative formats, Meta has introduced the ability to include multiple website links in a single image or video ad. This gives customers more options and makes it easier for them to find products that are most relevant to them based on their interests and purchase history.
Meta is also testing ads targeted at both in-store shoppers and tourists based on their geographic interests. This location-based advertising allows businesses to optimize their traffic, both online and in-store, during the upcoming holiday season. Additionally, it increases the chances of reaching consumers who may be near their physical stores.
Alexandra"The new updates, including improved AI-powered campaigns, reminder ads, and website links, create a seamless customer experience by keeping products in focus and guiding consumers toward quick purchase decisions, simplifying the buying journey and increasing conversions."
SoMe specialist, Mild
Why this matters
The holiday season is a critical time for retailers, and competition for consumer attention is fierce. Through these updates, Meta aims to help businesses stand out from the crowd and create high-quality, targeted ads that reach consumers wherever they are—whether online or in physical stores.
A key aspect of these updates is that these advertising tools are powered by AI. AI helps optimize campaigns and identify which ads are likely to perform best based on consumer behavior, giving businesses a higher return on their ad spend.
Summary
Meta’s updated advertising tools for the holiday season aim to provide businesses with better opportunities to maximize their sales during this important time. By offering new formats to promote campaigns, reminder ads, and location-based targeting, combined with AI-optimized shopping campaigns, businesses can create more personalized, effective, and targeted ads.
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