Some of our clients
The power of social media
Nearly half of the world's population uses social media daily, and with each passing year, we spend more and more time on social platforms. Today, consumers not only seek inspiration from companies on social media but it's also their first choice when they need to contact support. Moreover, consumers turn to social media before looking elsewhere. Therefore, it's crucial for a brand to have a presence on social media.
Discover our social media projects
Would you like to know more about how we can help you?
Contact us, and together we will look at a suitable solution.
This is our process - in 7 clear steps
After many years in the industry, we have a well-established process that we know is successful when it comes to social media projects.
- Initial meeting/workshop
- Accounts and reporting
- Social Media Playbook
- Production of content calendar
- Production of posts/ads
- Posting of posts/ads
- Ongoing work
1. Initial meeting/workshop
To achieve desired results through social media marketing, a well-executed strategy is essential. A good strategy is one that aligns with the company’s identity and visions. To ensure this, during our initial meeting, we go through, among other things, the following:
- Brand story (your business and visions)
- Any current marketing efforts
- Past/current work with social media
- Goals
- Target audiences
- Competitors
- Channels
- Materials
2. Accounts and reporting
- Gain access to existing company accounts on relevant platforms.
- Review existing goal tracking and set up new tracking if needed.
- Set up a report (dashboard in Looker Studio).
3. Social Media Playbook
A Social Media Playbook is a guide for the company’s presence on social media. The document includes purpose, objectives, and strategy, as well as guidelines to follow during the implementation of specific strategies. It is entirely tailored to each unique project. Below are some key points included:
- Background, purpose, and objectives
- Key Performance Indicators (KPIs)
- Target audiences
- Content pillars
- Channel selection
- Guidelines for content creation and publishing
- Campaign strategy
- Goal tracking
- Guidelines for ongoing work
The playbook forms the backbone of the entire strategy and will be continuously updated throughout the process.
4. Production of content calendar
- Specify content for posts/ads
- Specified dates and times for posting of posts/ads
5. Production of posts/ads
- Concept and strategy
- Message and communication
- Includes text and image
6. Posting of posts/ads
- Scheduling for automatic posting of content according to the Content Calendar.
- Campaign setup and publishing of ads.
7. Ongoing work
- Checkpoint meetings
- Reporting (dashboard in Looker Studio)
- Analysis and improvement measures for advertising and future posts/ads
- Production of posts and content
- Updating of content calendar and scheduling of posts
- Updating of Social Media Playbook (the content is analyzed and updated continuously, from strategy to content pillars etc)
What our customers say
“We have worked together for just over a year with a brand new website. The project includes i.a. strategy, SEO, design, UX, technology and marketing automation. Mild are extremely professional in their approach to a web project and deliver at the highest level”
“Throughout the collaboration, we have had a clear and open dialogue, which has made it easy for us to be involved and follow the work process. Mild has a well-developed way of working around project management and an ability to understand and familiarize themself with our challenges”
“We have had a fantastic collaboration for about 6 years. Mild has built our entire site, webshop and helps us with our digital marketing.
A full-service agency of rank, and we are very satisfied with our cooperation.”
“We realized that we lacked the professional competence, which Mild offers, to be able to take the next step in our development as a sports clinic. After a careful review of various actors on the market, the choice fell on Mild. Something we absolutely did not regret. They have a good breadth in their offer and it feels safe to rely on their experience. We experience them as professional, knowledgeable and structured”
“Lovely group with broad and varied knowledge. Supporting us well on our SEO and Google Ads journey!”
“I am very satisfied with Mild”
Benefits of working with Social Media
Customer relations
Update your followers and customers by sharing news. Contribute value and relevant tips and stand out from competitors.
Direct feedback and discussions
Get feedback on your products/services so you know what can be improved. Both in terms of the product itself but also the marketing.
Increase trust
If you're not present on social media today and have an active profile, it's easy to be forgotten. Increase your trust by showing that you are an active company and that you interact with your customers and followers.
Gain real customer insights and analyze your target audience
Within social media platforms, you can see who follows you, how old they are, where they live, what interests they have, etc. With this information, you can create more targeted ads and posts that match your target audiences.
Content marketing
Easily and inexpensively reach specifically targeted target groups with your tailored messages/offers.
Drive website traffic and increase brand awareness
By being active on social media and contributing relevant content for your target audience, you will increase your website traffic with relevant traffic.
Convert visitors into customers
In the next step, it is important to take advantage of the website traffic we create through social media. Conversion and conversion optimization are fundamentally about getting the visitor to our website (or other platform) to do what we want them to do.
